Search Engine Optimization (SEO)

According to a 2013 study from J.D. Power & Associates, “more than one-half of all insurance shoppers today use the web to scout their options, and many further seek to obtain quotes online.” An effective SEO strategy will help your brokerage get found faster online by these insurance shoppers.

TSX - Talk, Share, eXchange webinars“Increasing Your Online Presence” Webinar

Watch a recording of our webinar for features including tips & tricks on SEO, broker testimonials and live, open dialogue with industry peers. Show me the webinar!

Crash Course: What is SEO? (Part 1)

SEO is the process of ensuring that search engines such as Google give your website high priority, placing it near the top of the list of results when potential customers search for insurance. Watch this video to learn more.

Watch Crash Course: Content Creation for SEO (Part 2) Here!

Watch Crash Course: Tips & Tricks for SEO (Part 3) Here!

Watch Crash Course: Google Analytics and SEO (Part 4) Here!

CSIO White Paper: SEO Tips for Brokers

Featuring case studies of Canadian brokers, this white paper contains valuable information and actionable practices for building an effective search optimization strategy that will help your brokerage rise above the competition and get found when it counts.

 

Download PDF: Search Engine Optimization (SEO) Tips for Brokers

Featured Broker Site for SEO - Navigators

Navigators

“The top tactic for us from an SEO standpoint is continuously providing new and relevant content, and looking for ways to respond quickly to inquiries online through tools such as live chat. We also continue to use blogging as an important tool in growing our business activity. For example, we do at least one personal lines blog per week and each broker who authors a new blog post usually sees a bump in their sales that week.”

- Tim Currie, Vice President, Navigators Insurance Brokers

 

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