Trends 2017: Why Brokers Must Unleash their Digital Tools

Your customers are changing the rules, and brokers with traditional business models can’t sit still as they aim to retain a hold on their customer base. New competitors like Lemonade are blazing new ground with artificial intelligence, shrinking legacy business processes to mere seconds. Tech-savvy brokers are following the lead of their carrier partners, and investing in web analytics, chat bots, and two-way texting to make it easier for customers to connect with them.