Thank you to all members who joined us in person and on Facebook Live at our 2017 Members’ Meeting & Reception for an afternoon of networking and education with brokerage owners and industry executives, discovering opportunities to leverage consumer trends and prepare your business for success in today’s digital marketplace.
Keynote Address - Video Recording
Platform Strategy: Creating Exponential Value in a Connected World
Marketing has changed. With the rise of vast, digital networks that deliver news, opinions and products to consumers, businesses must leverage platforms such as Facebook to build their brand and obtain customers. In this session, attendees will learn about evolving consumer trends and gain insight into how developing a platform marketing strategy is an essential piece of success in today’s digital world.
Robert Geller is responsible for leading many of Facebook’s relationships with Canada’s largest financial services organizations. He has a diverse background in media, marketing, enterprise technology, and provides a unique perspective on what it takes for organizations to drive business results and win on Facebook.